The mission of Catalyst Companies is to bring Empowered People & Resilient Brands together to collaborate for Shared Value.
OUR STRATEGY: A COUNCIL
Catalyst Companies is an innovation council that gathers internal, corporate agents of change in a private setting where they can further learn about and engage in new business models of the Collaborative Economy, Autonomous World, and other disruptive technology movements.
How we do it
THE MOVEMENT: THE COLLABORATIVE ECONOMY
The Collaborative Economy is an economic model where people are creating and sharing goods, services, space and money with each other in what is also known as the Sharing Economy. Some people are also building their own products, known as the Maker Movement. Combined, this movement means the crowd is getting what they need from each other.
BACKGROUND AND OUTLOOK
First, we had the Internet Era, when a few people could publish online, and e-commerce is born.
Then came the Social Media Age, when anyone could publish online using social tools, including brands. The digital communication floodgates were opened.
Today, many companies are trying to get their arms around the Collaborative Economy, as customers use common technologies to create and share products using P2P commerce. People increasingly get what they need from each other.
But, our digital evolution doesn’t stop there. While we’re deepening our understanding of sharing behaviors, service marketplaces, and the Maker Movement, the next digital era is emerging: the “Autonomous World.” In the Autonomous World, we see machines replace humans to deliver even greater convenience and efficiencies. The Collaborative Economy lays the necessary foundation for the Autonomous World to thrive.
For nearly ten years, Catalyst Companies Founder Jeremiah Owyang has helped large companies navigate the first phase in social business spanning roles on the brand side and the startups side as a Forrester Analyst and an Altimeter founding partner. (Learn more about his bio here). As Founder of Catalyst Companies, he is helping brands navigate this next phase of disruption.
Catalyst Companies tests and adopts the sharing services, such as crowdsourcing our logo and crowdsourcing website design services. We tap talented workers from online service marketplaces, use co-working, and leverage shared transportation when possible.