Alongside the BMW Group’s envisioning of the next 100 vehicles, Catalyst Companies Founder Jeremiah Owyang helped express the motivation for corporate cultural transformations that shift vehicle manufacturers into mobility service providers in order to fit the mold of the future that young people expect rather than engineer tomorrow based on yesterday. That future ought to blend technology and emotion into what BMW has codified as its ACES: vehicles that are autonomous, connected, electrified, and shareable.
Take, for example, the MINI, a shared, self-expressive “Facebook on wheels.” The current challenge is meeting such a vision with the standards expected by today’s young corporate citizens. But with radical, creative innovation from passionate workforces, success here would steer mobility toward becoming a service that creates freedom — with no driver’s licenses — and moves us to the connected world we want.
Learn more from the event on the following video: