by Jeremiah Owyang, founder Catalyst Companies
Catalyst Companies is pleased to deliver part one of its Collaborative Economy Use Case Playbook to its members, covering primary use cases for program development within the “Brand as a Service” business model. The playbook assists council members in establishing Collaborative Economy initiatives by outlining resources required, recommended vendors, an implementation process, pitfalls to avoid, starter metrics, and more.
This is part one of three playbooks to be delivered in 2016, covering the three Collaborative Economy business models: Brand as a Service; Marketplace Model, and Enable a Platform (see below).
Within the Brand as a Service model, Catalyst Companies identifies four key use cases for Collaborative Economy programs. These are outlined within the playbook:
- On-Demand Delivery: On-demand delivery allows customers to order physical goods for delivery to their location in less than one hour, rather than them physically coming to your business.
- Subscription Model: Customers commit to a recurring subscription (weekly, monthly, annually) to receive consumable goods from companies, many of which are seasonal based.
- Rental Model: With this model, companies can sell one durable good, multiple times, through renting it out to customers. The real value comes with creating an experience around the rental though, offering complimentary services, coverage, and perks – essentially creating a full-service solution model.
- On-Demand Services: On-demand services allow customers to order services for use at their location in the near future, rather than them physically coming to your business.
You can view a preview of the Brand as a Service Playbook below, and be on the lookout for additional playbooks as they’re developed for the Marketplace Model and Enabling a Platform. If you’re interested in learning how Catalyst Companies works with large corporations please request an invitation to learn more.