Catalyst Companies Expands Innovation Topics
We’re excited to announce our rebranding to Catalyst Companies. Council members drive the research direction and discussion agenda of the council – technologies impacting business model change. We have now expanded coverage to include Innovation (Groups/Structures/Metrics), Blockchain, Collaborative Economy and Autonomous World (Transportation, Drones, AI, Various Realities).
Three Innovation Topics to Pay Attention to that are Spurring Council Discussion:
Physical World Events Become Virtual
Everyone is looking to improve the customer experience, and we know technology is changing the way customers engage. Starting in 2018, the NBA will be making big moves in the way customers access events. Fans will be able to experience NBA games however they prefer to view, anything from courtside like a celebrity to high above the court for full viewing. Think of the implications for stadiums, concessions, traffic, tickets and more…Read more about the Turner Sports and Intel Partnership
More and more auto manufacturers are accepting and investing in the new business models of consumers not owning vehicles (or other products). As discussed at previous council events the BMW DriveNow program is profitable. Will manufacturers be the providers of car sharing services, will UBER, Lyft, and Waymo continue to exist when autonomous vehicles have fully emerged from manufacturers? UBER and Volvo recently upped their partnership through UBER’s order of 24K Volvos – worth an anticipated $1.4B. The move does not restrict UBER to Volvo-only vehicles but will increase the automaker’s presence in the autonomous world…Read more about the partnership here
Innovation’s Emerging Themes
Three themes emerge as technology proliferation takes hold – Superhumans, Fluid Organizations and Enlightened Ecosystems. To keep the council pure peer to peer, Catalyst founder Jeremiah Owyang has launched a new initiative, Kaleido Insights, with a team of seasoned analysts to help organizations with deeper engagements. This research looks at any technology holistically across the three themes and has a few key diagrams showing characteristics that are worth printing and discussing internally. Read more about these Three Macrotrends Impacting the Journey to 2030.