Crowds are on the rise, backed by powerful technology.
The collaborative economy is a powerful movement. People are sharing goods, services, space, and money with each other. Also, they are crowd funding and making their own products outside of traditional factories. They are using powerful technologies, including social networks, mobile devices, the internet of things and mobile payment systems. In all cases, they’re getting what they need from each other, rather than from inefficient corporations. This peer-to-peer commerce economy is enabling the crowd to become like a company, disrupting traditional business models.
Companies are joining the movement, partnering with the crowd.
Innovative and bold brands have already joined in the movement, leading the charge to integrate the strategies of crowd funding, sharing and making into their own business models. Some early adopters, like REI, share the company revenues and equity with the crowd in their coop models. Other companies, like West Elm, Nordstrom and GE are allowing the crowd to design their products alongside them. Companies like Ford partner with Uber to give drivers discounts. Walgreens tapped TaskRabbit to deliver goods to homes, extending the brand promise.
[Over 80 leading brands have joined this peer-to-peer Collaborative Economy, tapping the crowd as a partner.]
Lists are helpful in tracking industries. They help us to organize, analyze and predict where markets are headed. As such, I’ve been keeping a list of brands in the collaborative economy for about a year (along with help from submissions from the crowd, naturally). About ten years ago, we used to keep similar lists in the social media space. We used to track companies that started blogs, twitter accounts and more in the nascent “user generated content” movement.
Fast forward ten years, the next movement is among us. As companies were disrupted by social media, they adapted. Companies disrupted by this new peer economy are also adapting. We’re at the start of another ten year run, and I’m 100% committed to helping corporations through this movement, as I launched Catalyst Companies, an association for big brands only, to help them get involved, learn, and lead.
Graphic: A Growing List of Catalyst Companies:
The timeline graphic you see below isn’t complete. There are many other submission that are coming in, and more that I’ve missed. To help keep it updated, you can leave a comment on this post, or send me an email at email@example.com. To see this same graphic as a frequency chart, you can see the growth as companies quickly move in.
Thank you, Vladimir Mirkovic and Julie G., for your help in production and research. Thanks to Lisa Gansky, Fred Neil, Alexandra Samuel, Terry Young, Angus Nelson, and Vivian Wang for your insights.
Want to learn more? Collaborative Economy Resources:
- Announcement: Introducing Catalyst Companies
- Adoption of People: Sharing is New Buying, 90k surveyed
- Slideshare: Future of Business Models
- Slideshare: Storyboard for Brands in the Collaborative Economy