Catalyst Companies is pleased to deliver part two of its Collaborative Economy Use Case Playbook to its members, covering primary use cases for program development within the “Marketplace” business model. The playbook assists council members in establishing Collaborative Economy initiatives by outlining resources required, recommended vendors, an implementation process, pitfalls to avoid, starter metrics, and more.

This is part two of three playbooks to be delivered in 2016, covering the three Collaborative Economy business models: Brand as a Service; Marketplace Model, and Enable a Platform (see below).

Within the Marketplace model, Catalyst Companies identifies two key use cases for Collaborative Economy programs. These are outlined within the playbook:

• Used Good Marketplace: Companies facilitate the buying and re-selling or renting of their products on an online marketplace for customers.
• Service Provider Network: A brand enables a marketplace of buyers and sellers to offer each other services––paid, free, or bartered.

You can view a preview of the Marketplace Model Playbook below, and be on the lookout for the final playbook as it’s developed for the Enable a Platform model. If you’re interested in the full playbook, please contact us to discuss Catalyst Companies membership opportunities.